Notes

Thinking, out loud.

Short pieces on payment performance, data platforms and AI that actually ships. No newsletter, no tracking — just things I'd want a client to read before a call.

Why I won't sell you an AI strategy AIPoint of view

"AI strategy" is the most expensive deck in the building. Here's the trade I do instead — one tool, weeks to production, measured.

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The tracking paradox DataIn the works

Companies track more than ever and understand their customers less than ever. More data isn't more knowledge — it's usually more excuses.

What a failed payment really costs PaymentsIn the works

The decline your dashboard logs as "attempted" is a customer who wanted to give you money and couldn't. Counting what that's worth.

Disagree? Good.

The fastest conversations start with someone reading a point of view and wanting to argue with it. Twenty-five minutes, or breakfast in Porto or Minho.

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